If you’ve ever read anything written by or about the investing genius Warren Buffet, one perennial piece of advice that pops up consistently is: “invest for the long run.” It’s a simple investing tenet that unfortunately most are unable to follow. So while the advice sounds great, for most people it’s not very effective. Thinking long term, or having a long game, is the antithesis of the have-it-when-you-want-it culture that we have today. Waiting? That’s for losers. Or is it?
Of all the things that are written about Warren Buffet, what surprises me the most about the immensely successful investor is that he’s consistent; he practices what he preaches. This is a man who invested in companies that he believed were undervalued (Coca Cola, American Express, The Washington Post) and held onto them for decades. Because he had a long game vision in mind before he made the investments, Buffet was able to weather the market declines and crashes that popped up through the next three decades. (A page from his book that might be worth taking given today’s economic crisis.)